These are snipits from what businesses look for when looking at new towns and locations….
Plus see below how our schools look to the rest of the world….
With this in mind would you choose SE. Iowa City????
Obtain a copy of the demographic report within five-mile radius on the target location. Demographic data provides information about the neighborhood which includes population, number of households, estimated population by race, age, and income level.
1. Step 2 traffic count Get one of those hand held clicker counter device and go to the actual location to see the traffic count. It is very important to know how many people pass by on an hourly basis since your potential buyers depend on this numbers. If your franchise business has drive-through then you may want to obtain the amount of vehicle traffic from local traffic department as well.
2. Step 3 ask around While on the site, ask around and investigate how much your would-be neighbors are doing on a daily basis. You will learn so much by talking to customers, employees, and other owners of the business in the area.
3. Step 4 Check the visibility of the location as well as the signage. Customers and passersby should be able to see you and know what you are selling. A good spot is the end or corner location which is the same reason why those spots are usually more expensive.
4. Step 5 Check the proximity of every competitor in the area. You should be able to get this information from the Yellow Pages. Find out how your competition is doing in terms of sales.
It is also good to consider traffic generators like big mall or shopping centers to bring more customers in the area. This will help your franchise business to get to profitability faster.
SELECTING A SITE FOR YOUR NEXT BUSINESS LOCATION
you don’t want operations to be restricted in any way by your building or location. Make sure you look for adequate parking for both employees and customers Get all the traffic numbers. Get a car counts and demographic information for the target around the locations.
Last, look at the image of the location. Is this the right image for your second location? Who are your neighbors? ….and observe what the neighborhood is like, and whether it’s a good fit.
National school rating information on Iowa City Elementary schools
“great schools ratings”
Only Longfellow, Lincoln, Shimek and horn scored 6 or higher in an overall scoring.
In that same rating Mann, Roosevelt, Twain and Grant Wood all scored below a 3
Test scores:
Twain, Grant Wood and Roosevelt scored 66% or less in math and 63% or less in reading….
And no surprise that lincoln and Horn scored 88% in math and 91% in reading
Free and reduced-price lunch twain has 66% now Roosevelt 54%, Mann 47%, but Lincoln only has 3%
Great schools have ratings for Ethnicity
name---------am. Indian--asian-------black-------hispanic------white
lincoln------------------------15------------4---------------2-----------------79
horn---------------------------16-------------6---------------5----------------73
shimek------------------------4-------------8---------------2----------------85
hoover-------------------------6------------10---------------3----------------79
mann--------------------------5------------ -13---------------26--------------57
longfellow--------------------4-------------14---------------2----------------80
wood--------------------------8-------------37---------------15--------------40
roosevelt---------------------8-------------39---------------9----------------43
twain-----------------------------------------51--------------18---------------30